An ecommerce site for a high-class and prestigious water sports company
Our persona
This is Dana 24 year old. Dana returned from a trip to Costa Rica after she started surfing there and today she decided that she is buying surfing equipment and stretching to surf in Israel. She does not know the field and does not know what suits her as a beginner and she will now go online to research
UX
I designed a website for a surfing company, it was important to me that the images be large and of high quality in shades of sea and that the website itself be on a neutral background that would blend nicely with all the images. I arranged the images asymmetrically to add interest and emphasize what is more important.
UI
I made the background white so that it does not mix with the eyes along with all the pictures I added to all the categories and the pictures of the professionals. In addition, the second color was blue, which is a color that blends well with the colors of the photos and is a convenient color for performing actions.